Executive Summary

Objectives

Mission

Keys to Success

Company Summary

(www.networksolutions.com)

Startup Summary

Start-up Plan
Start-up Expenses
Legal	$0
Stationery etc.	$0
Brochures	$0
Consultants	$0
Insurance	$0
Rent	$0
Research and development	$0
Expensed equipment	$0
Other	$0
Total Start-up Expense	$0

Start-up Assets Needed
Cash Requirements	$0
Start-up inventory	$0
Other Short-term Assets	$0
Total Short-term Assets	$0

Long-term Assets	$0
Total Assets	$0

Total Start-up Requirements:	$0
Left to finance:	$0

Start-up Funding Plan

Investment
Investor 1	$0
Investor 2	$0
Other	$0
Total investment	$0

Short-term Liabilities
Unpaid Expenses	$0
Short-term Loans	$0
Interest-free Short-term Loans	$0
Subtotal Short-term Liabilities	$0
Long-term Liabilities	$0
Total Liabilities	$0


Loss at Start-up	$0
Total Capital	$0
Total Capital and Liabilities	$0
Checkline	$0

Products

Product Description

Competitive Comparison

Sourcing

Future Products

Market Analysis Summary

(www.nlsearch.com)

Market Needs

Market Trends

Market Growth

Industry Analysis

Industry Participants

Distribution Patterns

Competition

Main Competitors

Strategy and Implementation Summary

Value Proposition

Competitive Edge

Marketing Strategy

http://www.webpromote.com

Positioning Statement

Pricing Strategy

Promotion Strategy

http://www.emailemailemail.com/

http://www.searchengine-news.com/

http://www.egroups.com/

Distribution Strategy

http://www.wilsonweb.com/

Marketing Programs

http://www.bcentral.com/?leindex

Sales Forecast

Sales Forecast
Sales	2000	2001	2002
Row 1	$0	$0	$0
Other	$0	$0	$0
Total Sales	$0	$0	$0

Direct Cost of sales	1900	1019	2000
Row 1	$0	$0	$0
Other	$0	$0	$0
Subtotal Cost of Sales	$0	$0	$0

Strategic Alliances

Milestones

Business Plan Milestones
Milestone	Manager	Planned Date	Department	Budget	Actual Date	Actual Budget	Planned Date - Actual Date	Budget - Actual Budget
Complete incorporation (example)	John Doe	10/10/00	Administrative	$500	10/15/00	$400	5	($100)
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Sample	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Other	ABC	1/1/00	Department	$0	1/1/00	$0	0	$0
Totals				$500		$400	5	($100)

Management Summary

Organizational Structure

Management Team

Management Team Gaps

Personnel Plan

Personnel Plan
Personnel	2000	2001	2002
Name or title	$0	$0	$0
Other	$0	$0	$0
Total Payroll	$0	$0	$0

Total Headcount	0	0	0
Payroll Burden	$0	$0	$0
Total Payroll Expenditures	$0	$0	$0

Build a Team

Use this form to note team needs and requirements. Even if you do most of the work yourself, this form can help identify tasks that need to be done. Include specific tasks and the person responsible for each one.

ROLES AND TASKS	In-house	Outsource
Website manager
Website hosting
Initial website design
Website content
Website coding
Website catalog/database development
Website graphics
Website testing
Website maintenance
Handling email
Email newsletter
Other

Financial Plan

http://w2.gorge.net/accounts/

PROJECTED EXPENSES
Start-up

Fixed Expenses
Domain registration fees
Web hosting fees
ISP fees
Additional phone lines
Insurance
Additional credit card / banking processing fees
Miscellaneous
Total fixed expenses
Controllable Expenses
Additional salaries/wages Increased cost of handling email, credit card processing, web design and maintenance
Outsourcing expenses Web, database, and graphics design
Internet software Browser, email, contact
Website development software HTML editor, graphics program, clip art collection(s) (as needed)
Website maintenance software Log analysis program, shopping cart, autoresponder, email lists (as needed)
Hardware Additional PCs, scanner, modems, fax machines, backup systems (as needed)
Updating promotional materials Adding email and www address
Internet Advertising costs Classifieds, banner ads
Subscriptions to Net business publications
Miscellaneous
Total controllable expenses
Total expenses

Breakeven Analysis

Break Even Analysis:
Monthly Units Break-even
Monthly Sales Break-even

Assumptions:
Average Per-Unit Revenue
Average Per-Unit Variable Cost
Estimated Monthly Fixed Cost

Projected Profit and Loss

Profit and Loss (Income Statement)
	1900	1019	2000
Sales	$0	$0	$0
Direct Cost of Sales	$0	$0	$0
Other	$0	$0	$0
	------------	------------	------------
Total Cost of Sales	$0	$0	$0
Gross Margin	$0	$0	$0
Gross Margin %	0.00%	0.00%	0.00%
Operating expenses:
Advertising/Promotion	$0	$0	$0
Travel	$0	$0	$0
Miscellaneous	$0	$0	$0
Payroll Expense	$0	$0	$0
Payroll Burden	$0	$0	$0
Depreciation	$0	$0	$0
Leased Equipment	$0	$0	$0
Utilities	$0	$0	$0
Insurance	$0	$0	$0
Rent	$0	$0	$0
Contract/Consultants	$0	$0	$0
	------------	------------	------------
Total Operating Expenses	$0	$0	$0
Profit Before Interest and Taxes	$0	$0	$0
Interest Expense Short-term	$0	$0	$0
Interest Expense Long-term	$0	$0	$0
Taxes Incurred	$0	$0	$0
Net Profit	$0	$0	$0
Net Profit/Sales	0.00%	0.00%	0.00%

Projected Cash Flow

Pro-Forma Cash Flow
	1900	1019	2000
Net Profit	$0	$0	$0
Plus:
Depreciation	$0	$0	$0
Change in Accounts Payable	$0	$0	$0
Current Borrowing (repayment)	$0	$0	$0
Increase (decrease) Other Liabilities	$0	$0	$0
Long-term Borrowing (repayment)	$0	$0	$0
Capital Input	$0	$0	$0
Subtotal	$0	$0	$0
Less:	1900	1019	2000
Change in Accounts Receivable	$0	$0	$0
Change in Inventory	$0	$0	$0
Change in Other Short-term Assets	$0	$0	$0
Capital Expenditure	$0	$0	$0
Dividends	$0	$0	$0
Subtotal	$0	$0	$0
Net Cash Flow	$0	$0	$0
Cash Balance	$0	$0	$0

Projected Balance Sheet

Pro-forma Balance Sheet
Assets
	Starting Balances
Short-term Assets		1900	1019	2000
Cash	$0	$0	$0	$0
Accounts Receivable	$0	$0	$0	$0
Inventory	$0	$0	$0	$0
Other Short-term Assets	$0	$0	$0	$0
Total Short-term Assets	$0	$0	$0	$0
Long-term Assets
Capital Assets	$0	$0	$0	$0
Accumulated Depreciation	$0	$0	$0	$0
Total Long-term Assets	$0	$0	$0	$0
Total Assets	$0	$0	$0	$0

Liabilities and Capital
		1900	1019	2000
Accounts Payable	$0	$0	$0	$0
Short-term Notes	$0	$0	$0	$0
Other Short-term Liabilities	$0	$0	$0	$0
Subtotal Short-term Liabilities	$0	$0	$0	$0

Long-term Liabilities	$0	$0	$0	$0
Total Liabilities	$0	$0	$0	$0

Paid in Capital	$0	$0	$0	$0
Retained Earnings	$0	$0	$0	$0
Earnings	$0	$0	$0	$0
Total Capital	$0	$0	$0	$0
Total Liabilities and Capital	$0	$0	$0	$0
Net Worth	$0	$0	$0	$0

Business Ratios

Ratio Analysis
Profitability Ratios:	1900	1019	2000	RMA
Gross Margin	0.00%	0.00%	0.00%	0
Net Profit Margin	0.00%	0.00%	0.00%	0
Return on Assets	0.00%	0.00%	0.00%	0
Return on Equity	0.00%	0.00%	0.00%	0

Activity Ratios	1900	1019	2000	RMA
AR Turnover	0.00	0.00	0.00	0
Collection Days	0	0	0	0
Inventory Turnover	0.00	0.00	0.00	0
Accts Payable Turnover	0.00	0.00	0.00	0
Total Asset Turnover	0.00	0.00	0.00	0

Debt Ratios	1900	1019	2000	RMA
Debt to Net Worth	0.00	0.00	0.00	0
Short-term Liab. to Liab.	0.00	0.00	0.00	0

Liquidity Ratios	1900	1019	2000	RMA
Current Ratio	0.00	0.00	0.00	0
Quick Ratio	0.00	0.00	0.00	0
Net Working Capital	$0	$0	$0	0
Interest Coverage	0.00	0.00	0.00	0

Additional Ratios	1900	1019	2000	RMA
Assets to Sales	n.a.	n.a.	n.a.	0
Debt/Assets	0%	0%	0%	0
Current Debt/Total Assets	0%	0%	0%	0
Acid Test	0.00	0.00	0.00	0
Asset Turnover	0.00	0.00	0.00	0
Sales/Net Worth	0.00	0.00	0.00	0

	Website Planning Checklist
	Date

Select Web Team
Manager:
Content:
Graphics:
Webmaster:
Proofreader:
Tester:
Technical Details
1. Hire web hosting service(s)
2. Register domain name
3. Obtain necessary hardware and software unless you are outsourcing everything
Gather Content
1. Review current brochures & catalogs
2. Rewrite and repackage material for WWW
3. Use storyboard to place content and graphics on specific pages
Prepare Graphics
1. Decide on an overall site design style
2. Outsource some or all graphic designs
3. Digitize (scan) company logo
4. Gather and scan other images & photos
Create Initial Website
1. Create and test webpages
2. Spellcheck and proofread each page
Test Entire Website
1. View with different browsers
2. Access at various times on different days
3. Test site navigation for glitches
4. Make sure that each form works properly
5. Spellcheck and proofread each page again
Maintain Site
1. Respond to visitor comments and questions promptly
2. Process orders (if selling online) daily
3. Check often to see if site is up and running properly and contact web hosting service if it isn't
4. Check internal and external links every couple months
5. Backup all webpages and associated files at least once a month.