Google Adwords: Campaign management

Ad Group #2

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Cultural Training, Japan
Doing business in Japan requires
specialized training for success.
www.hammock.net
Interest:

Clicks: 10
Clickthrough Rate: 0.7%
Average cost-per-click: USD $0.19
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(4 Deleted Creatives)
Clicks: 91
Clickthrough Rate: 0.4%
Average cost-per-click: USD $0.26

Current maximum cost-per-click: USD $0.40 Modify Price or Keywords

Keyword	Clicks	Impr.	CTR	Avg. CPC (USD)	Cost (USD)	Avg. Pos
japanese business culture	36	1616	2.2%	$0.28	$9.74	2.1
japan business culture	26	871	2.9%	$0.24	$6.23	1.7
japan cultural awareness	1	17	5.8%	$0.14	$0.14	1.9
japanese cultural awareness training	1	14	7.1%	$0.40	$0.40	1.6
japanese cultural awareness	2	9	22.2%	$0.05	$0.10	2.0
japan cultural awareness training	0	0	-	-	-	-
Subtotal: Search Ads	66	2527	2.6%	$0.26	$16.61	2.0
New! Content-Targeted Ads [ more info ]
Subtotal: Content-Targeted Ads	35	20580	0.1%	$0.25	$8.43	2.4

Overall	101	23107	0.4%	$0.25	$25.04	2.4

* Lower CTRs for content ads will not adversely affect your campaign. [ more info ]

Ad Group #3

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US/Japan Export Experts
Japan, the second largest economy
Looking for new products
www.hammock.net
Interest:

Clicks: 331
Clickthrough Rate: 2.3%
Average cost-per-click: USD $0.10
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US/Japan Import Experts
Japan, the second largest economy
Looking for new products
www.hammock.net
Interest:

Clicks: 20
Clickthrough Rate: 1.5%
Average cost-per-click: USD $0.12
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(9 Deleted Creatives)
Clicks: 323
Clickthrough Rate: 0.9%
Average cost-per-click: USD $0.10

Current maximum cost-per-click: USD $0.20 Modify Price or Keywords

Keyword	Clicks	Impr.	CTR	Avg. CPC (USD)	Cost (USD)	Avg. Pos
japan import	198	11704	1.6%	$0.08	$15.82	2.0
japanese import	133	11421	1.1%	$0.10	$13.06	2.7
japan export	96	5739	1.6%	$0.08	$7.02	2.0
japanese importers	27	2199	1.2%	$0.11	$2.94	2.5
japanese export	22	1784	1.2%	$0.09	$1.82	2.3
japan import export	54	1316	4.1%	$0.16	$8.41	2.8
japanese distribution	8	716	1.1%	$0.11	$0.83	1.9
japanese distributor	13	637	2.0%	$0.12	$1.49	2.7
japan exporting	16	498	3.2%	$0.10	$1.51	1.4
japan selling	17	466	3.6%	$0.09	$1.48	1.8
japan sell	19	408	4.6%	$0.11	$2.01	2.3
japanese import export	8	252	3.1%	$0.17	$1.31	3.7
japanese wholesaler	4	158	2.5%	$0.16	$0.62	3.8
japanese import companies	3	25	12.0%	$0.09	$0.26	1.5
(1 Deleted Keywords)	51	10680	0.4%	$0.10	$4.80	2.3
Subtotal: Search Ads	669	48003	1.3%	$0.10	$63.38	2.3
New! Content-Targeted Ads [ more info ]
Subtotal: Content-Targeted Ads	5	1164	0.4%	$0.18	$0.86	1.8

Overall	674	49167	1.3%	$0.10	$64.24	2.3

* Lower CTRs for content ads will not adversely affect your campaign. [ more info ]

Ad Group #4

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Tokyo Office Space
It's a buyer's/renter's market.
All support services provided.
www.hammock.net
Interest:

Clicks: 14
Clickthrough Rate: 0.6%
Average cost-per-click: USD $0.25
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Tokyo Office Space
We help establish your business
in Japan. Office Space Rentals.
www.hammock.net
Interest:

Clicks: 3
Clickthrough Rate: 0.6%
Average cost-per-click: USD $0.07
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(4 Deleted Creatives)
Clicks: 33
Clickthrough Rate: 0.6%
Average cost-per-click: USD $0.19

Current maximum cost-per-click: USD $0.75 Modify Price or Keywords

Keyword	Clicks	Impr.	CTR	Avg. CPC (USD)	Cost (USD)	Avg. Pos
japanese office	15	3626	0.4%	$0.19	$2.85	1.9
tokyo office	22	1917	1.1%	$0.14	$2.89	1.4
japan office	2	1292	0.1%	$0.05	$0.10	1.5
tokyo offices	1	172	0.5%	$0.61	$0.61	1.6
japanese offices	1	113	0.8%	$0.05	$0.05	1.1
japan offices	1	94	1.0%	$0.05	$0.05	1.3
tokyo office space	4	47	8.5%	$0.23	$0.92	1.9
japan office space	1	21	4.7%	$0.75	$0.75	2.2
japan business real estate	0	4	0.0%	-	-	1.8
tokyo business real estate	2	4	50.0%	$0.61	$1.22	3.0
japanese office space	0	2	0.0%	-	-	2.5
japanese business real estate	0	0	-	-	-	-
Subtotal: Search Ads	49	7292	0.6%	$0.20	$9.44	1.7
New! Content-Targeted Ads [ more info ]
Subtotal: Content-Targeted Ads	1	553	0.1%	$0.29	$0.29	1.9

Overall	50	7845	0.6%	$0.20	$9.73	1.7

* Lower CTRs for content ads will not adversely affect your campaign. [ more info ]

Ad Group #5

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Japanese E-Commerce
Plus Search Engine Optimization
Dual currency, Dual language
www.hammock.net
Interest:

Clicks: 28
Clickthrough Rate: 0.6%
Average cost-per-click: USD $0.26
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Japanese Website
Plus Search Engine Optimization
Dual currency, Dual language
www.hammock.net
Interest:

Clicks: 12
Clickthrough Rate: 0.8%
Average cost-per-click: USD $0.27
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(3 Deleted Creatives)
Clicks: 0
Clickthrough Rate: 0.0%

Current maximum cost-per-click: USD $0.50 Modify Price or Keywords

Keyword	Clicks	Impr.	CTR	Avg. CPC (USD)	Cost (USD)	Avg. Pos
japanese website	18	2280	0.7%	$0.34	$5.95	2.1
japanese web site	12	840	1.4%	$0.22	$2.64	2.3
japan web site	1	263	0.3%	$0.31	$0.31	2.4
japanese website translation	0	184	0.0%	-	-	5.9
japan website translation	0	0	-	-	-	-
japanese localize web site	0	0	-	-	-	-
japanese localize website	0	0	-	-	-	-
japan website *	8	1403	0.5%	$0.15	$1.14	1.7
Subtotal: Search Ads	39	4970	0.7%	$0.26	$10.04	2.2
New! Content-Targeted Ads [ more info ]
Subtotal: Content-Targeted Ads	1	707	0.1%	$0.36	$0.36	2.0

Overall	40	5677	0.7%	$0.26	$10.40	2.2

* Lower CTRs for content ads will not adversely affect your campaign. [ more info ]

* This keyword has been disabled because its clickthrough rate (CTR) for the last 1,000 ad impressions it generated on Google falls below the minimum required CTR.

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