Goals

1. Determine your unique selling proposition (USP)
2. Grab the reader's attention with a killer headline
3. Establish your credibility
4. Solve your reader's biggest problem
5. Include a strong guarantee
   

A web site is a tool, it's a means to and end, not an end in and of itself. Therefore, you need to be clear what you want your web site to do for you.

Class Exercise:

Print out this form and fill out. This is a form that asks you a few questions you should wrestle with before you begin on your site.