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a division of  |
Goals
- Determine your unique selling proposition (USP)
- Grab the reader's attention with a killer headline
- Establish your credibility
- Solve your reader's biggest problem
- Include a strong guarantee
A web site is a tool, it's a means to and end, not an end in and of itself. Therefore, you need to be clear what you want your web site to do for you.
Class Exercise:
Print out this form and fill out. This is a form that asks you a few questions you should wrestle with before you begin on your site.
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