Opt-in E-mail Marketing
Opt-in e-mail means sending e-mail to people who have agreed to receive e-mail from you or have agreed to receive a certain type of e-mail. If you e-mail to your "house list," this is the most cost effective form of marketing you will ever do. You could consider your newsletter opt-in e-mail marketing.
NEVER MISS AN OPPORTUNITY TO GET SOMEONE'S E-MAIL.
What about Spam? Do it only if you want to piss people off.
Tell me why?
Need to send the same message to say an X,000 recipient news letter list? Fancy working that prospect list? or would you rather send a highly targeted personalized unique message to each of your customers? or would you like to do all those things and more?
Group Mail allows you to send highly customized messages - including personalized message bodies - mail merge, personalized subject lines, and unique attachments (yes, each recipient in your group can receive their very own unique attachment - up to 4 of them in fact) - this is ideal for when you need to send custom reports to a client list for example.
You can send HTML messages also and apply the very same customizations to them. Any local images used in the HTML message will also be included so that your recipients will get the entire message - no more red x's!
Targeting? You got it. Each product allows you to build a filter list which you can use to determine who gets what. Filters can be applied to any field of information (or even part of a field) you have stored for your recipients. You can also use as many filters as you like - and use them together to allow even more powerful and precise targeting.
Subscription management? no problem. With the help of some plug-ins you can easily handle Subscriptions, Removes, Bounces and keep your groups workable and clean.
Group Mail has received multiple awards, including ZDNet's Editor's Pick
and the Microsoft/WUGNET 'Pick of the Week'.
Spammers beware. Opt-in E-mail marketing companies are gaining serious respectibility.
Permission email is a medium that facilitates interaction between organizations and consumers or businesses which have given their permission to receive promotional messages and other information targeted to their interests.
Why permission email marketing is successful and unsolicited email is not.
Unsolicited bulk email, commonly known as spam, is unwanted and typically sent to large numbers of recipients. Companies use bulk email programs as a means to generate business. Unfortunately, when such unrequested email is received, it is often perceived by the recipient as obtrusive and an infringement on their right to privacy -- and is generally ignored and deleted.
Permission email marketing safeguards the consumers rights by requiring that they confirm their interest in receiving email before they are sent any messages. They must intentionally agree to receive communication by signing up, usually referred to as "opting-in." Additionally, the consumer may unsubscribe from the communication at any time and all email messages are clearly identified as coming from the approved sender.
Advantages of permission email over traditional forms of direct marketing:
Delivers Receptive Audiences
Fast and Efficient
Easy to Test, Track and Evaluate
Despite the spamming specter, businesses of all sizes are putting e-mail to work. Del Laboratories, the maker of the Sally Hansen line of cosmetics, rented 15,000 names from YesMail and offered a free calendar application, plus a chance to win prizes. Del Laboratories Site Coordinator Melissa Cetero tells ICONOCAST that the e-mail campaign boosted visits to the Sally Hansen site "significantly." While a 4% clickthrough rate "is about the best you can get with a banner campaign," Cetero says, "you can get 10% with an e-mail campaign."Jupiter predicts that the commercial e-mail market will soar to $7.3 billion by 2005. In the process, it will cannibalize 13% of traditional direct-mail revenues. That must have been behind the thinking at DoubleClick, which this week said it would acquire NetCreations for $191 million. NetCreations CEO Rosalind Resnick tells ICONOCAST that "by joining [forces], we'll have the largest opt-in e-mail list in the business [22 million names]." Notes Resnick, "I've been a strong advocate for e-mail privacy, and I see this move as a victory for double opt-in." Resnick is not alone. Sixteen top e-mail service bureaus joined to create the Responsible Electronic Communication Alliance (RECA) to promote professional online marketing standards.
For more e-mail trends and a gallery of contemporary e-mail promotions, please visit our new resource, Dotcom Marketing http://www.iconocast.com/dotcom/marketing/email_p2.html
NetCreations pioneered opt-in email marketing in 1996 and remains the market leader. We guarantee that every name on our lists belongs to an Internet user who has come to our network of more than 350 partner sites and signed up to receive commercial email messages about topics of interest. Our unique double opt-in system ensures that no Internet user will ever be signed up without his knowledge or consent.
Why PostMasterDirect.com? Because we have the largest network of high-quality, targeted opt-in email addresses on the Internet - more than 3,000 topical lists and 15 million names to choose from! Our partner sites include Cnet, Uproar, ICQ, Internet.com, CBS Sportsline, About.com, CMPnet, Entrepreneur Magazine and hundreds more! With a minimum order of $1,000, you can rent our 100% opt-in email lists -- and we'll mail out your message for free! Our lists cost 10 to 30 cents a name ($100 to $300 CPM), including list rental, email delivery and merge/purge.
The bottom line: Marketers that have used PostMasterDirect.com have generated response rates as high as 5 to 15 percent and sales as great as $50,000 in a single day. That's why our pioneering service has been featured in The New York Times, The Wall Street Journal, Business Week, DM News, Advertising Age and other leading publications.
Competitive pricing - Pricing for standard mailings ranges from $250 - $350 CPM (25 to 35 cents per piece), depending on volume. No other program can offer our power, flexibility, and database size at this price.
100% of our members, the folks receiving your email message, have responded to our advertising and voluntarily registered to receive email offers relevant to their self-selected interests from their choice of over 100 hot topics.
Every email message includes our header with easy unsubscribe instructions. This guarantees that your email message reaches only responsive, interested prospects.
Professional distribution of your email message by BulletMail is included with your order. To preserve our members' privacy, we don't release our email lists.
These commercial e-mail lists are compiled on a voluntary or opt-in basis. The list owner states that the list is built on a subscription basis, so that the recipients of your e-mail message are willing to receive commercial e-mail advertising.