Newsletter

Overview

E-mailing your "house list" is the most cost effective form of marketing you will ever do. If you do nothing else, you need to keep in touch with your existing customers. It's much cheaper to keep a customer than it is to attract a new one. See discussion on conversion costs.

NEVER MISS AN OPPORTUNITY TO GET SOMEONE'S E-MAIL.

The following form captures your email address and then subscribes you to a business opportunity newsletter from www.save-and-make-money.com or www.2samm.com for short. You will receive notices of promising business opportunities, tips on running a business, and ideas on saving money on taxes. Hence, save & make money.

See some examples:

• Maryhill Winery
• Leatherman
• The Global Advisor
• Woodcraft
• Export Japan
• Coffee Cup Software
• US Sailing

I practice what I preach!

Resources

	CoolerEmail "powers" fully managed HTML email campaigns as well as do-it-yourself HTML email blasts. www.cooleremail.com
	iBuilder is the easy-to-use web-based campaign management tool that gets you up and running with opt-in email and postcard campaigns in minutes!
www.constantcontact.com	Constant Contact®, Do-It-Yourself Email Marketing™ helps small and mid-sized businesses and associations develop an ongoing relationship with their customers and site visitors. Constant Contact makes it easy and affordable to build and manage permission email lists, create and send eye-catching HTML email newsletters, announcements and promotions, and track email campaign results.

http://www.emaillabs.com/from_subject_line_tool.html

Checks to see how your "From Name," "From Email," and "Subject Line" will look in a variety of email clients.